LG 139 cm (55 inches) 4K Ultra HD Smart OLED TV 55CXPTA (Dark Steel Silver)

Enjoy the immersive visuals that the self-lit pixels of this LG OLED TV deliver. These visuals are delivered to you with the deepest blacks, richest colours, and realistic and vibrant picture quality.

The 4K resolution of this TV ensures that self-lit pixels bring you clearer images with enhanced sharpness and reduced noise.

The visuals that are being delivered are further enhanced by the AI processor that optimizes the contrast and saturation of your content to deliver higher quality visuals.

The upgraded deep-learning technology featured in this TV works towards making faces appear more vivid. It also works towards enhancing on-screen text to make it appear much sharper and clearer to read.

The AI processor also engages in learning from over 17 million sound data points to optimize sound according to the audio genre of the content being enjoyed. The AI processor is designed to identify voices, effects, and frequencies so it can automatically make adjustments and deliver an immersive listening experience.

Be it movies, sports, animation, or standard content, the processor of this LG smart TV analyzes the type of content and automatically makes precise adjustments so you can enjoy your content to the fullest.

With the LG AI ThinQ, you can give simple commands without pressing any button on the remote. All you have to do is just say “Hi LG” to see the magic unfold.

This LG ThinQ AI TV can help you control and monitor everything from one place to reduce unnecessary confusion and clutter.

This is a feature that can help you automate your smart home devices effortlessly. This eliminates the need to connect and manage different devices separately.

Have you experienced the frustration that comes with digging for new content on your favourite streaming services? This smart TV gives you the option to use simple voice requests to receive recommendations on channels or movies based on your preferences.

Enjoy the experience of watching movies that are brought to life by the s Pixels that makes your favourite content more expressive.

Enjoy your content with sound and visuals that are professionally mastered.

This mode allows you to watch your content the same way it is shown in cinemas – the way it is meant to be seen.

Never run out of entertainment options as this smart TV gives you the option to dive into a wide variety of content that can be enjoyed via Disney+ Hotstar, the Apple TV app, Netflix and Prime Videos.

The self-lit pixels make gaming more responsive by delivering faster response times and better image quality. This ensures you experience less image blur when using connected game consoles and devices.

This LG OLED TV is designed to deliver precision and control of individual self-lit pixels to ensure G-SYNC compatibility. This means you get to enjoy immersive visuals when you play games on devices that are connected to this TV.

An enjoyable gaming experience requires technology that allows fast-moving content to be transmitted with higher resolution and smooth, synchronized graphics. This is handled by the VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and eARC (Enhanced Audio Return Channel) technology of this LG smart TV. These technologies are HDMI 2.1 compatible to ensure you enjoy your gaming experience.

This TV features technology that prevents your game from lagging so you don’t fall behind in the game.

This LG OLED TV lets you play a wide selection of games as it features the HGiG profile that delivers immersive gaming graphics that are tuned to match the identified TV specifications and performance levels.

Enjoy your favourite sports events with the self-lit pixels that make sporting events look more realistic on your screen.

Sports Alerts feature of this smart TV notifies you about your favourite events before, during and after games. This happens even when you are watching other content to ensure you don’t fall behind the latest sporting events of the world.

This feature ensures you get to enjoy every moment in detail so you can enjoy your content as if you were in it.

This feature is for those who love the big sound effect. It allows you to connect two Bluetooth speakers that can be used to create a surround sound effect for a more satisfying aural experience.

This TV is designed to emit less blue light to reduce eye strain.

This LG OLED TV features a stunning design that looks gorgeous and adds a touch of class to your living space.