LG 139.7 cm (55 Inches) 4K Ultra HD Smart LED TV 55UP7740PTZ (Black)

Offering high pixel accuracy, the LG UHD TV impresses with true-to-life image quality and vibrant colours. So, no matter what you watch, this TV gives you a larger-than-life viewing experience.

You can enjoy a theatre-like experience at home with this TV. With features like the Filmmaker Mode and HDR, this TV offers an engrossing viewing experience. You can also connect with your favourite content providers to watch the web series or movies you love.

This smart TV supports streaming platforms such as Netflix, Disney+ Hotstar, Amazon Prime Video, and the Apple TV app. You can now watch your favourite movies, web series, TV shows, live sporting events, and documentaries all in one place, thanks to this TV.

This TV also has a Filmmaker Mode, which disables motion smoothing while retaining the original aspect ratios, colours, and frame rates. This precisely conveys the director’s original vision, allowing you to enjoy the film as they intended.

With Active HDR, this TV delivers dynamic colours and rich details. This TV offers multi-HDR formats such as HDR10 and HLG, allowing you to watch your favourite movies at the intended high quality as the original.

Whatever game you’re playing, this TV’s Game Optimiser, fine-tuned HDR graphics, and low input lag offer seamless, rapid, and immersive gameplay.

With multiple modes suited for game genres such as FPS, RPG, and RTS, this TV lets you manage all of your game settings in one location. You can also improve your visibility by controlling contrast with black and white stabilisation.

The HGiG technology recognises this TV’s performance and picture quality and then optimises HDR graphics to give you an enhanced HDR gaming experience.

This TV allows you to take complete and instant control of all your games without any delays thanks to its reduced input lag.

Courtesy of this TV’s Bluetooth Surround Sound Ready high-quality audio, you will feel as if you are watching the game from the stadium’s sidelines.

The Sports Alert feature on this TV notifies you of all game-related updates before, during, and after games. Even if you’re watching other movies or TV series on this TV, you won’t miss any of your favourite teams’ crucial plays.

You can easily connect Bluetooth speakers to this TV for an enhanced wireless experience. Once the speakers are attached, they will let you hear the game’s minute details distinctly and allow you to create a stadium-like atmosphere in your sitting room.

Sporting an ultra-slim panel and a three-side cinema screen, this TV not only enhances your viewing experience but also adds to the aesthetics of your home.

Pair this TV seamlessly with a gallery stand that will let you display it in an open space. This stand also allows you to transform your house into a gallery by displaying your television in the same way that a work of art is shown at an exhibition.

The Quad-Core Processor 4K in this TV minimises video noise and offers excellent colour and contrast. It upscales and recreates low-resolution photos to as near to 4K quality as feasible. This processor also automatically improves sound for a mesmerising and cinematic surround sound experience.

This TV converts 2K visuals into true-to-life 4K by improving its detail, definition, and colour. Courtesy of this feature, you can now enjoy clear text and photographs with low noise and enhanced sharpness.

The light sensor on this TV detects ambient light, and the processor fine-tunes tone mapping for ideal screen brightness. It also has a pixel compensation algorithm and smart dimming control to improve contrast and make dark photos easier to see. Brightness adjustments are also used to refine HDR content, which helps convert darker photos into brighter ones with exceptional contrast, sharpness, and colour depth.

Based on more than 17 million audio data points, the processor in this TV recognises voices, effects, and frequencies. This feature enables it to optimise sound by genre for an immersive audio experience.

The LG ThinQ is here to help you make the most of your television. With a well-designed home screen, this TV lets you conveniently navigate among your favourite movies and shows. You can also select your chosen voice assistant and use basic voice commands to manage your TV.

The home screen of this TV has been updated to display everything worth watching in one area. You won’t have to waste time hunting for new stuff or revisiting old favourites indefinitely. You will also receive personalised content recommendations based on your viewing history, have quick access to a variety of content, and control connected devices with ease.

This TV comes with an ergonomically designed Magic Remote that is easy to use. Built with a point and scroll capability, this remote helps you quickly scan through the content. Furthermore, the content platform-specific hotkeys act as shortcuts to your favourites, and the built-in AI makes it simple to access services. And, the Magic Tap feature enables you to effortlessly connect your phone to your TV.